Since 2011 Positive Luxury has been accelerating organisations' adaptation to the new climate economy. Our ESG+ products and services enable companies to manage risk, embed innovation and credibly foster consumer trust.

Organisations that receive the Butterfly Mark, a globally respected trust mark – independently verified evidence that they meet the highest standard of sustainability best practices across ESG+: Environmental, Social, Governance and Innovation.

We’re proud to be awarded the Positive Luxury Butterfly Mark certification.


In a time where there is high demand for fashion, inhumane manufacturing processes are creating havoc within the industry, “Thread and Tonic” want to emerge as a sustainable brand using organic fabric, ethical manufacturing, and minimal waste.

At Thread & Tonic, we go right back to the roots of our products to make sure our impact is as positive as it can be and that we are acting responsibly. Our primary goal is to achieve a more transparent and sustainable supply chain in the industries in which we participate.

We take responsibility for the entire lifecycle of our products, not just their production. From the very first thread to our custom-developed leather recipe made without any nasty chemicals, every material is of the highest quality and either recycled or biodegradable. Alongside using the finest grade of ecological materials, our products are built to last, reducing their footprint through both longevity and production practices.

This balance is unique and we value this intimately because in the end the designs and these values are intimately intertwined with their user. Thread and Tonic’s dedication to quality is paramount so that the brand can assure the longevity of each product sold, offering a lifetime warranty to all its customers


"Brands that attain The Butterfly Mark are committed to a new definition of luxury, one where the planet is as important as profit.

We have set out to create the most environmentally friendly bags and accessories we can, but of course, we’re not perfect. This is a journey and we’re on it together. Working closely with Positive Luxury will not only help us to understand better where improvements can be made but also which changes should be prioritized.

The opportunity to make the most of a new world of knowledge and insight will accelerate our mission of leading the way in sustainability. We hope to create a more sustainable future for luxury by further reducing our environmental impacts and helping transform our industry."


We are proud to have a culture rooted in transparency, giving back and creating impact; backed by the most passionate team who care so deeply about our mission.

Our aim is to continue researching and developing more innovative materials, invest more resources into our partner organisations under the T&T Foundation and continually finding ways asking ourselves how can we do better? One of our key agendas this year is launching the purest form of non-animal material, with the highest bio-based content.

Overall, we hope to keep on inspiring more brands to give back to our local communities, making sustainable and ethical practices a fundamental element of the fashion industry.


"We see it as our duty to protect and learn from nature. Every detail from material to technique is thought through with obsessive attention. But it's quintessential to quantify the real impact and verify that for our community.

Having Positive Luxury as our partner has been instrumental for us to not only measure and monitor but also improve our performance by benchmarking the highest standards within our industry.

The Thread & Tonic team is so proud to have been awarded the Butterfly Mark accreditation in recognition of what we have achieved so far.I feel honoured and delighted to be a part of a community on a journey to leave a sustainable legacy for future generations."